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Hair Straightener That's Hot for Winter by Umberto Beverly Hills

Dec. 13th, 2010 | Comments 0 | Make a Comment   
Health & Beauty: Winter hair got you down? Umberto Beverly Hills knows there is no longer a need to worry about frizzy hair if you have the ICU ionic ceramic styler on hand.

Recently introduced, the flat iron eliminates the need to own a variety of styling tools to straighten, curl or create waves. Unlike most flat irons, the edges of the plates on the styler are not protected so take extra caution when coming near scalp and skin.

This styler makes straightening hair a breeze-simply comb out a 2-section of dry hair and start at the roots. Place the hair between the plates and shut the handle, slowly gliding the iron from the root to the end.

Some people may not realize a flat iron can also be used to add some curls to hair. It's as easy as placing the hair on the plates and rotating the iron a quarter turn so the hair bends over the rounded edges of the plates. It's almost as easy as curling a ribbon with a pair of scissors.

Created by stylist Umberto Savone, the styler is extremely safe and easy to use with a flashing LED light that indicates after just a few short seconds when the iron has reached its full temperature and is ready for use. (Temperatures range from 190 to 400 degrees). The ceramic and ionic infused plates lock in moisture, sheen and the hairs' natural oils to leave you with silky, shiny hair.

Best of all, the gold styler, which retails for $99.99, comes with a one-year guarantee against defects in workmanship or materials. The ICU ionic ceramic styler is available exclusively online at www.target.com.
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