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Eclectic Jewelry With a Punk Rock Spin by Fenton

Aug. 9th, 2012 | Comments 0 | Make a Comment   
Photo Courtesy of Fenton
You may be starting to see fall luxury jewelry lines hit the markets, but there are still some distinguished spring and summer collections to take note of. One of those is Fenton Jewelry. It’s the heart and soul of designer Dana Lorenz, who created the label back in 2006 as a way of putting her pent-up creative energy to use. Today, the line is flourishing at top retailers worldwide, thanks to a little luck and a lot of passion.

Lorenz got her start after earning degrees in painting from the University of Iowa and the School of the Art Institute of Chicago. She entered the fashion world shortly after graduating, working for luxury designers Gucci and Donna Karan. The extravagance of her pieces suggests that jewelry design was a life-long dream of hers, however it started out as just a hobby on the side of her other jobs.

Finally, collaborating with menswear designer Alexandre Plokhov for runway propelled her career into action, and Fenton was born. After receiving retail inquiries and attention from the press, a feature by American Vogue followed — and subsequently, retailers worldwide came calling. Fenton is now carried at Barneys, Ikram, Colette, 10 Corso Como, Dover Street Market, Luisa via Roma, Liberty and Lane Crawford.

Lorenz describes her label as “an eclectic mix of unexpected elements.” She uses materials like rope, crystals, pearls and chains to create a look that is “bondage chic” — classy with a punk rock twist. A perfect example of this style would be a strand of pearls twisted with leather that takes on a barbed wire effect. Her collection for this season ranges from $450 to $750, featuring pieces with summer-appropriate colors that remind us of cotton candy— but it also includes spikes, chains, and gunmetal beads to complete her signature look.

To view the full collection, visit FentonUSA.com.


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