As grandsons of the renowned Swiss watchmaker Raymond Weil, brothers Elie and Pierre Bernheim were raised surrounded by master craftsmen, developing a passion and in-depth knowledge of watchmaking early on. With timepieces constructed with the upmost excellence and exquisite designs, these young brothers have successfully created a Swiss luxury watch brand for a new era of collectors. And now, for the first year ever, the Bernheim brothers and co-founders of 88 Rue du Rhone will be presenting their collection at the Baselworld Fair next month.

For centuries, watches have been a timeless statement of style and sophistication; however, in recent years the youthful desire for all things fresh and current makes it nearly impossible for dedicated timepiece lovers to keep up with the array of new styles that hit store fronts each season. Using creativity, Swiss excellence and top-of-the-line designs, the 88 Rue du Rhone brand offers an innovative type of luxury to a new generation of watch enthusiasts.