In a world where everything that's better is bigger, The Midas is no exception. Armand de Brignac, luxury Champagne from the award-winning Champagne Cattier chateau of Chigny-les-Roses, France has created The Midas.
The Champagne's name and bottle color pay tribute to the mythological Greek king, whose touch turned everything to gold.
In case you're wondering who is buying the luxurious metallic giant, the first Midas bottle of Armand de Brignac was sold for $100,000 at the famous nightclub XS in Las Vegas' Encore casino. It was purchased at a UFC championship after party, where it was carried in by two very strong men.
Each metallic bottle of Armand de Brignac is crafted by hand and features two Ace of Spades insignias and four hand-applied pewter labels. The bottles are then placed in velvet lined boxes with an engraved nameplate.
Meant to pay tribute to France's haute couture heritage, each bottle is luxurious inside and out.