News & Trends: SoBe has announced the addition of two new tropical flavors to its zero calorie line of beverages. To celebrate the launch, the company has released a campaign featuring a very sexy Ashley Greene (The Twilight Saga) posing in two different “skinsuits,” designed by make-up artist Joanne Gair. A play on the zero calorie drinks, the campaign boldly states that "Nothing comes between Ashley Greene and her SoBe. Nothing... zero!"
You can see the entire photoshoot in Sports Illustrated's iconic Swimsuit issue. This year’s 2010 edition will hits newsstands Wednesday, February 10.
Greene is a self-proclaimed SoBe fan and says. "Being a part of the SoBe skinsuit shoot in the Turks and Caicos was amazing," said Ashley Greene, who calls the detailed bikini and one-piece SoBe skinsuits real works of art. "It took the artist 12 hours to paint the SoBe scales on each skinsuit, but it was totally worth it. It's an experience I'll never forget."
SoBe Lifewater's two newest 0 calorie flavors are Cherimoya Punch and Strawberry Dragonfruit. The drinks are infused with vitamins, antioxidants, and herbal ingredients.
According to Angelique Krembs, SoBe marketing director, Ashley's SoBe skinsuit shoot was yet another unexpected twist from the SoBe brand. "The images of Ashley modeling her SoBe skinsuits on the beach and in the jungle say zero calories, zero inhibitions and uninhibited fun; they're emblematic of the SoBe brand personality...and the SoBe drinker," she said. "I think the ad shows just how good life with zero can look."
As a part of the campaign, SoBe also announced its "Zero Calories, Zero Inhibitions Vegas Sweepstakes" which runs from Wednesday, January 6 through Friday, January 29 on SoBe.com. One lucky winner - and three of his or her fortunate friends - will win tickets to the hottest party the year - the invite-only 2010 Sports Illustrated Swimsuit Edition launch in Las Vegas.
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