Aug. 14th, 2012

Bobbi Brown Pop-Store To Open in Grand Central Terminal

Photo Courtesy of Bobbi Brown
Forget to powder your nose before the morning commute? If you’re running low on cosmetics and you happen to find yourself in Manhattan, luxury makeup artist and retailer, Bobbi Brown is debuting her first-ever pop-up store inside Grand Central Terminal. The store will serve as a uniquely sized extension of the brand’s Montclair location, and is the first ever pop-up Bobbi Brown store in the United States. In response to the store, Brown said, “I am so excited to be opening our first pop-up shop in the US. A broad cross-section of women pass through Grand Central every day, so it is the perfect location to be in the middle of all of the excitement and capture women on-the-go.”

The Grand Central Terminal store will be located inside the Lexington Passage and will be built so that its architecture is flush with custom wallpaper that depicts Brown’s globetrotting adventures as well as Bobbi Brown products. Metal furniture, stainless steel tables, Emeco 1001 chairs, and neon lighting will set the stage for the full-range of color cosmetics, skincare, and fragrance collections. The pop-up store will also feature special focus on Brown’s new Long-Wear Foundation and Creamy Matte Lipcolor lines. The retail boutique will also have in-store makeup artists at all times, who will offer free makeup lessons and 5-minute “instant pretty” touch ups.

The location is ideal, providing a convenient stop to have makeup touch-ups done before happy hour dates, meetings, or parties. To celebrate the location’s grand opening, 10 minute manicures by Bobbi Brown’s personal manicurist Roza Israel will be offered. To learn more visit
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Carolyn Hsu
Carolyn Hsu is the New York Correspondent for JustLuxe and has been beauty, fashion, and travel editor at The Daily Obsession and a freelance writer... Luxury NEWS >