Known for redefining American classics with an expansive menu of chef-crafted burgers, sandwiches, salads, bowls, wraps, hot dogs, sides, and hand-spun shakes, The Stand is rapidly growing and inviting guests to discover what’s next. The Stand has several new locations in the works, and they continue to innovate their menu and catering options, as well as playing an important philanthropic role in the communities they serve.
“We’ve spent more than two decades building a brand people genuinely love, and now we’re scaling it with intention,” said Zachary Wishengrad, Vice President of The Stand. “As we expand into new markets, our focus stays the same: great food at an amazing value, a welcoming experience, and a place that feels like part of the community.”
While some may view The Stand’s rapid expansion across Southern California as overnight success, the brand has been building its foundation since 2003. The company is accelerating its momentum, with plans to open several new locations annually. Three new Southern California sites are currently in construction, including Encinitas, Temecula, and the brand’s largest location to date at “The Valley” an outdoor mall in Mission Valley, San Diego (formerly known as Westfield Mission Valley Mall).
The Mission Valley location, slated to open in August 2026, will feature an indoor/outdoor bar and expanded dining areas designed to accommodate large parties. Located across from AMC Theaters within the newly remodeled Mission Valley Mall, it will offer seating for approximately 200 guests with both indoor and outdoor seating. This marks The Stand’s 23rd location, with sites 24 and 25 to open in Encinitas and Temecula closer to the end of the year.
The Stand has always been about its guest-focused experience, from pet-friendly patios and family-friendly spaces to seasonal specials and a rewards-driven mobile app. Their streamlined catering program offers flexible options for offices and events, while the brand’s commitment to community fundraising remains central, with a portion of event profits donated back to local schools and charitable organizations.
New menu items at The Stand include chicken, steak, and salmon bowls, crispy chicken tenders, seasonal milkshake specials, and more. Current featured specials, available for a limited time, include the miso salmon sandwich, mint chocolate crunch milkshake, and a Caribbean-inspired jerk chicken bowl. Catering at The Stand includes such options as individual boxed meals, sandwich and wrap platters, gourmet salads, build-your-own burger and hotdog buffets, sides, and desserts.
“From day one, this has been about more than just serving great food – it’s about building something meaningful and giving back to the communities that support us,” said Murray Wishengrad, Founder/CEO of The Stand. “That purpose continues to guide us as we grow, making sure every new location reflects not just who we are, but what we stand for.”
The Stand is known for its variety and elevated take on traditional favorites. The menu includes creative burgers, protein-packed bowls, satisfying sandwiches, seasonally inspired salads, wraps, hot dogs, shakes, and more. Some of the unique menu items offered include the French Onion Soup Burger, Miso Salmon Bowl, Ultimate Egg Burger, Short Rib Grilled Cheese, Jalapeño Bacon Cheeseburger, and so much more. They also have vegetarian, vegan, and gluten-free options available, including a Falafel Wrap, Veggie Burger, Gluten-Free Buns, Mac and Cheese, Broccolini, Green Beans, and Sweet Potato Fries. The MIssion Valley location also features a full bar with crafted cocktails, local beer, and wine.
The Stand has grown from a single location in Encino, California, into a rapidly expanding brand known for its elevated take on American classics and strong community ties. With 22 current locations and continued growth on the horizon, the company remains focused on delivering quality, value, and a welcoming experience in every market it serves. For menus, locations, and the latest updates, visit thestand.com.
