A quiet revolution is redefining how we age, and this time, it’s personal. Across the country, patients are moving away from overdone features and toward a more refined philosophy: small, preventative treatments that prioritize natural results, confidence, and care. At the heart of this shift is REWIND Aesthetics, a family-run industrial-chic med spa in Culver City, California, blending science, subtlety, and support to reimagine the way we think about beauty.
Founded by mother-daughter duo Shannon and Megan Pfunder who are both seasoned advanced practice nurses, REWIND Aesthetics offers a multigenerational, women-led perspective on injectables and regenerative skin therapies. Their approach is to meet people where they are in their journey and design a personalized longevity beauty plan that enhances, not alters, their appearance.
“Patients today want to feel in control of how they age,” explains Shannon Pfunder, CRNA, MSN, co-founder and expert injector. “They’re not chasing transformation, they’re choosing intention. It’s about preserving your identity, not replacing it.”
Here are 5 Beauty Trends Driving the New Era of Aesthetic Care:
• Prejuvenation as Self-Care: Millennials and Gen Z are embracing subtle injectables earlier, not to change their faces, but to maintain what they love about them.
• Less Correction, More Connection: Clients want practitioners who listen, educate, and co-create treatment plans, not just perform procedures.
• Science-Led Over Trend-Driven: Sophisticated clients are prioritizing clinically backed, regenerative options over fads and filters.
• Empathy Is the Edge: Women-led teams like REWIND bring lived experience to the table, leading with collaboration over cosmetic pressure.
• From Med Spa to Safe Space: Design matters. REWIND’s industrial-chic space feels more like a lounge than a clinic, making room for vulnerability, education, and joy.
Treatment plans at REWIND are highly individualized and may include regenerative injectables like Sculptra and Radiesse, advanced skin tightening with Sofwave, microneedling with exosomes, or a customized “beauty cocktail” that supports the skin’s natural processes rather than masking them. The goal is a slow, thoughtful evolution that aligns with how people want to feel in their skin: confident, cared for, and authentically themselves. This summer, REWIND is opening its doors for a series of “Beauty Happy Hours” every Monday, Tuesday, and Friday from 2 to 5pm in July and August. These open-house-style events are casual, educational sessions that include refreshments, community connection, and a complimentary “beauty cocktail” consultation to get a personalized plan that includes neurotoxins, and regenerative anti-aging strategies.
“Patients today are incredibly informed,” says Megan Pfunder, APRN, CNS, MSN, co-founder of REWIND Aesthetics. “They don’t want to look ‘done.’ They want to look like the best version of themselves: refreshed, not altered.”
It’s a holistic take on beauty that resonates with a growing demographic seeking a more balanced approach. Supporting enhancing radiance, texture, and confidence from the inside out. To learn more, visit www.rewindculver.com or follow @RewindAestheticsLA for expert tips and transformative before-and-after stories.
