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Secrets of Selling to the Super Rich: Superstars of Luxury: A Book of Compelling Insider Advice and Insight

The few numbers most affluence researchers and luxury journalists know are these: the world’s super rich, or the UHNW (Ultra High Net Worth) population make up 0.000029 of the population, yet spend, according to Wealth-X, about $230 billion annually on watches, jewelry, automobiles, private jets, yachts and travel. And their net worth is $30M and up. So that is what we know, which is really not much.

And, what many marketers, sales people, brokers, just about anyone who wants to sell to them often donotknow is how to find them, and once found, how to sell to them. The UHNW group are notoriously elusive, and spend much money keeping it that way. But one book, written by those who know this population, has taken a very different approach to learning more about the habits and behaviors of this elusive, heterogeneous crowd.

The book, now #1 on the Amazon New releases list,  is called Secrets of Selling to the Super Rich: Superstars of Luxury and is written by Doug Gollan, Founder/Editor-in-Chief of DG Amazing Experiences, a CEO-style weekly luxury travel e-newsletter for private jet owners; Daniel Wade, co-founder, past President and Publisher of Elite Traveler, and Michael Calman, President and Founder of Calman Consulting, a marketing firm that provides omni-platform marketing and digital programs for legacy brands and innovative start-ups. All of these gentlemen have over 100 years of experience in businesses that rely on selling to the UHNW. They have, not only, entrenched and multi-layered experience in understanding the needs, wants and purchase motivations of the UHNW individuals, but they also know those who successfully sell to this group.

Susan Kime

Susan Kime's career combines publishing, journalism and editing. She was the Destination Club/Fractional Update Editor for Elite Traveler, and senior club news correspondent for The Robb Report's Vacation Homes. Her work has been published in Stratos, Luxury Living, European CEO, The London Telegraph, Caviar Affair, ARDA Developments, and Luxist/AOL. She was the Editor-in-Chief of Travel Conno...(Read More)

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