6 AM is the new 5 PM at Westin Hotels & Resorts. Realizing that wellness is a luxury, the hotel chain (which is now part of Marriott International Inc.) is positioning themselves to be relevant in the ever-changing market with a stronger focus on health and wellness. Three out of four travelers report they have trouble maintaining their routine while on the road. More than 60 percent say they sleep less, 65 percent say they exercise less, and 15 percent report increased stress levels while on vacation.
The Westin unveiled its first global, multi-million dollar brand campaign called Let’s Rise, helping travelers embrace well-being on the road. The campaign calls guests to answer a simple question: “Will you get up, or will you rise?”
Guests will be able to wake up early for a guided run with the RunWESTIN™ Running Concierge, borrow clothes from the workout Gear Lending program in partnership with New Balance, stay on track with healthy eating goals, and find time to revitalize with an incredible night’s sleep via the brand’s award-winning Westin Heavenly Beds. To help get good nights sleep, Westin also introduced a complimentary Sleep Well Lavender Balm bedside amenity, infused with the calming essential oils of lavender and chamomile.
All of this is designed to embody the brand’s Six Pillars of Well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.
This year, hotels around the world will unveil updates to the signature 24/7 WestinWORKOUT® fitness studios, and the brand will continue to grow its Gear Lending partnership with New Balance, giving guests access to workout gear without the hassle of packing it. The brand also has expert concierges on staff for activities like heli-skiing to kite-surfing at hotels from The Westin Turtle Bay Resort & Spa in Mauritius to The Westin Resort & Spa in Whistler, B.C. Yoga and meditation have been incorporated into high-intensity hikes and cycling classes by popular demand at Westin hotels in cities like Atlanta and resort destinations like Bear Mountain.
