The Westin Unveils Brand New Healthy Living Program: Let’s Rise

6 AM is the new 5 PM at Westin Hotels & Resorts. Realizing that wellness is a luxury, the hotel chain (which is now part of Marriott International Inc.) is positioning themselves to be relevant in the ever-changing market with a stronger focus on health and wellness. Three out of four travelers report they have trouble maintaining their routine while on the road. More than 60 percent say they sleep less, 65 percent say they exercise less, and 15 percent report increased stress levels while on vacation.

The Westin unveiled its first global, multi-million dollar brand campaign called Let’s Rise, helping travelers embrace well-being on the road. The campaign calls guests to answer a simple question: “Will you get up, or will you rise?”

Guests will be able to wake up early for a guided run with the RunWESTIN™ Running Concierge, borrow clothes from the workout Gear Lending program in partnership with New Balance, stay on track with healthy eating goals, and find time to revitalize with an incredible night’s sleep via the brand’s award-winning Westin Heavenly Beds. To help get good nights sleep, Westin also introduced a complimentary Sleep Well Lavender Balm bedside amenity, infused with the calming essential oils of lavender and chamomile.

Kimberly Fisher Boone

Kimberly Fisher is a Freelance Writer and On Camera Host based in New York City. Kimberly's work has appeared in over 38 publications including Huffington Post, JustLuxe, Luxe Beat Magazine, Ocean View Magazine, Pursuitist, Sherman's Travel, Sunset Magazine, and USAToday. Her travels has taken her to sipping champagne cliffside in Portofino, shark feeding in Tahiti, yacht racin...(Read More)

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