Net-a-Porter Launches Site for Men

Fashion & Style: Net-a-Porter has been a favorite luxury goods purveyor since its online debut 10 years ago. Now the e-commerce site is preparing a new launch, just for men.

The new menswear site isn't just a new category for Net-a-Porter. Instead, it will be an entirely new site devoted to the very special needs of male shoppers.

"I am completely fired up," said Natalie Massenet, the founder and chairwoman of Net-a-Porter. Menswear is not a subcategory of women's men have different needs and we will be using new techniques to address the way a man shops online.

Dubbed Mr Porter, the new site is already set to feature luxury brands Lanvin, YSL, Ralph Lauren and Burberry. Just like Net-a-Porter, in addition to clothing, the site will also offer editorial content, style advice and same-day delivery in London and New York.

"This may be exactly the way men really would like to shop," Ms. Massenet said. "No hassle, great service, and a better experience that what they find in stores." Source: New York Times

Carly Zinderman

Carly Zinderman is a Senior Staff Writer for JustLuxe, based just outside of Los Angeles, CA. Since graduating from Occidental College with a degree in English and Comparative Literary Studies, she has written on a variety of topics for books, magazines and online publications, but loves fashion and style best. In her spare time, when she?s not writing, Carly enjoys watching old movies, reading an...(Read More)

Related Articles

Around the web