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Baselworld News: Google Teams Up With Tag Heuer to Challenge the Apple Watch

Google is about to go head-to-head with Apple. The latest news at Baselworld reveals a partnership between Tag Heuer, Google and Intel to release one of the first Swiss smart watches. Slated to be released by the end of the year, the luxury wearable will be powered by Intel technology and Andriod Wear. Of course, without a due date and prototype to show, all three companies are staying very hush-hush about exactly what it is the watch will do, but they are adamant that the watch will seamlessly integrate itself into the wearer’s life.

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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