It's All About Made to Measure for Luxury Menswear

Men’s spending on luxury also grew almost twice as fast as women’s in 2011. So how are the big luxury fashion brands looking to capture their fair share of sales?

Spring Summer 2014 menswear shows have recently wrapped in Florence, Milan, London and Paris, as luxury fashion brands continue to invest in dedicated stores for gentlemen’s clothes and accessories, alongside made to measure and bespoke programs for well-heeled clients.

According to a recent report by consulting firm Mintel, global luxury men’s wear sales in 2016 will reach $18,036 billion dollars compared with $15,971 billion dollars in 2012. An increase of nearly 13% in just four years.

As reported by Luxury Society last April, Menswear already represented 40% of global sales in 2012. Further, men’s spending on luxury also grew almost twice as fast as women’s in 2011, 14% compared with 8% respectively (Bain). In China men accounted for over two-thirds (70%) of all luxury sales in 2012.

China’s dominant male spending is thought to be, in part, due to the popular gift-giving culture amongst businessmen and government officials, something that could be under threat given recent political shifts. But if recent activity in men’s luxury fashion is anything to go by, brands remain confident as to the promise to the male consumer on a global scale.

Major international luxury fashion houses such as Dior, Ralph Lauren, Gucci and Dolce & Gabbana are pursuing development of men’s only stores both in mature and emerging markets reports Pambianco News.

Prada will open its newest men’s only store in Galleria Vittorio Emmanuele, Milan, following Gucci’s dedicated store in the city’s Brera district, whilst Dolce & Gabbana’s menswear has debuted on New Bond Street, London. Berluti is the latest brand to join Miami’s design district, Haider Ackerman showed menswear for the first time last week in Paris.

Louis Vuitton recently unveiled a temporary men’s only boutique in Florence, Alexander McQueen last year debuted on Savile Row. Ralph Lauren has opened its sprawling flagship in Hong Kong, whilst Hermès and Dior have chosen New York for their menswear locations.

Sophie Doran

Every day, thousands of leading luxury professionals from over 150 countries log on to Luxury Society, a private online business network designed to connect, inform and inspire. Members are able to forge valuable relationships, keep abreast of the industry's latest developments and discover innovative strategies and career opportunities, while maintaining the privacy and discretion that they dema...(Read More)

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