Rolls-Royce Introduces Floating Concept


Photos Credit: Rolls-Royce

Rolls-Royce has come out with a new car that is certainly one-of-a-kind—and right out of a science fiction movie. The 103EX is an electric, driverless concept that is an innovative departure from previous models, of which the design generally skewed conservative. First of all, it’s almost 20 feet long and five feet tall, making the 103EX a very large car. It fits just two passengers, who will sit on a silk sofa in the interior cabin, which has been dubbed the “Grand Sanctuary.” A transparent glass display screen replaces the steering wheel, something that was once standard and is now becoming a thing of the past.


The classic grill is purely cosmetic: the engine sits at the rear of the car and the luggage compartment sits behind the front tires. Speaking of the wheels, they are obscured in a way that Rolls-Royce says makes the car look “elevated.” This unique design has received mixed reviews, with “sublimely crazy” and “slightly ridiculous” being thrown around, but it’s certainly the first of its kind. Other signature features include an artificial intelligence system that can act as a personal assistant, named Eleanor and an LED carpet.  For now, this concept car remains just that—a concept. The rules don’t apply here and for the time being, it doesn’t matter: the marque says that, should the model roll into production, this won’t happen until the 2040s.

Jackie Bryant Jackie is the Lifestyle Editor at Her freelance work has appeared at, Harper's Bazaar, The Infatuation, and Locale Magazine. Her favorite vices are peaty alcohol, rich textiles, far-flung hotels, and all food from any part of the world that can be found in a dumpling-like format. She can usually be found hanging out in her current homes of San ...(Read More)

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