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From the Runway to Retail Stores: Where do Fashion Houses Make Their Highest Profits?

What comes to mind when you hear Salvatore Ferragamo? Luxury fashion, jetsetters and posh runway shows? Not many people think of the business behind the name, but it's time to really ask ourselves — is the fashion industry worth all the competition? What lies on the other side of what we read in the magazines? That’s where the profit is.

Why do most of us enjoy runway shows? The glitz, glamour and models are all a good start, however, when you change your perspective and look from a business point of view, everything transforms. Now you have profit margins, corporate responsibilities, a board of directors, retail stores and income statements. Let us look at the latter of the bunch to determine how well those fancy shows pay off, how the models make so much money and where the money comes from.

Marie Lee

Marie Lee is a published fashion writer. She utilizes her press credentials and networking skills to create compelling stories. Her marketing expertise and proficiency in spotting luxury trends allow her access to the most exclusive invitation-only events. ...(Read More)

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