Well known for her modern take on 70's glamor, her line will reflect her signature style; "You will definitely see me in the clothes. Like, you will absolutely see my trademark pieces. I'll definitely do faux furs and incredible leather jackets and great trousers. But I'm catering to a broader audience."
A fixture in the fashion industry for years, Zoe's insatiable passion for fashion became water cooler fodder when her show "The Rachel Zoe Project" premiered on Bravo. Now in its third season, it's a guilty pleasure for fashionistas world-wide. In fall of 2009, Zoe launched a mini collection of faux fur vests (one of her must have pieces) and sold out within hours.
The line will include accessories and clothing and hits stores in 2011.
