Search
Log-in

Children Should be Seen and Not Heard? Luxury Hotels Beg to Differ

Luxury hotels have long been advertised as chic destinations for affluent guests; places where kids are at worst not welcome, or at best must always be on their finest behavior. These days, however, the luxury market is becoming extremely child inclusive. Which is not surprising since the challenges that confront families are the same no matter what income-bracket you are in.

According to research done by Resonance Consultancy into the travel habits of the top one percent in America, 41 percent are planning on traveling with family in the next year. This of course aligns with the 75 million millennials now spending money on travel; the vast majority of them are of parenting age and many put a strong emphasis on the importance of travel. A fact exemplified in the results of a 2013 Disney Time Survey, where a whopping 94 percent of parents polled believe that “it's important for families to take vacations together on a regular schedule.”

And hotels are taking notice. CNN noted last year in an interview with global brand leader for St. Regis, Paul James, that the brand had “seen a 20 percent increase in families at its properties,” and that their villa suites were booking 10 times more quickly than the regular hotel suites.

Jessica Hines

Jessica was highly over educated in the UK and Canada, but ultimately found herself trained to do one of two things: be a clown or start her own religion. Luckily for comedy and original sin, in the early 1990s she discovered Bollywood. She wasted most of her 20s on the dusty film sets of North Mumbai. She has subsequently written a book about a bit of her time there with Indian megastar Amita...(Read More)