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Vienna Travel Guide

Vienna Hoping Gays Will Help Tourism Sector

Posted: May. 2nd, 2013  |  By Michael Pearse
Photo Courtesy of Thinkstock

Vienna is hoping to capitalize on gay tourism as they, as a group, are known to have considerably more disposable income than their hetero counterparts. I think the best news out of this move, though, is that the city is looking to focus on facets that would boost any city's tourism rather than hoping to open a few niche bars and fail miserably.

Vienna has joined a growing list of European cities seeking to attract lesbian and gay tourists who are expected to remain willing to spend on travel while other recession-hit travellers cut back.

City authorities in Vienna this month released a review of the Austrian capital's gay and lesbian tourism strategy, deciding to focus on travellers interested in music, culture and history -- and with money to spend.

The review followed a study among gay and lesbian travellers from outside of Vienna that found their average household's monthly net income was 385 euros ($500) higher than that of other tourists to Vienna.


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