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Rio De Janeiro Travel Guide

Interest in High-End Cars Rising in Rio

Posted: May. 3rd, 2013  |  By Michael Pearse

For some reason or another, the interest level in Rio de Janeiro for supercars and luxury automobiles is on the rise. While this doesn't necessarily translate into more immediate sales, all the signs indicate there should be a rise in sales sometime shortly. Where could the interest in luxury cars have come from, though? What do you think?

RIO DE JANEIRO: Audi, BMW, Mercedes-Benz and Range Rover are among the most-searched for luxury auto brands in Brazil, a study has found.

The Digital Luxury Group, a research firm, looked at more than 300 brands in six key segments (fashion, beauty, jewelry, cars, watches, and hospitality), and analysed 20m online searches to create a ranking of the country's most-searched for luxury brands.

It found that there had been a 24% increase year on year in the net amount of search activity related to such high-end products among web users.

Seven of the top ten searches were for were car manufacturers. Ferrari, Porsche and Volvo joined Audi, BMW, Mercedes and Range Rover in this group.


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