In the luxury sector, where consumers prioritize not just opulence but also well-being, health is becoming a central pillar of a sophisticated lifestyle. While traditional New Year’s resolutions often revolve around fitness or nutrition, Kyowa Hakko USA is redefining wellness by offering groundbreaking, science-backed health ingredients that extend beyond the conventional. Their premium offerings—Cognizin for brain health, Setria for healthy aging, and IMMUSE for immune health—empower individuals to achieve holistic wellness in three critical areas of life. These innovative ingredients, featured in a variety of high-end consumer products, provide a unique opportunity to elevate one’s health and wellness journey with cutting-edge, scientifically validated solutions, resonating with those who seek to enhance not just their body but their mind and overall vitality as well.These innovative ingredients are featured in an array of products that are empowering individuals to achieve their health and wellness goals relative to three critical areas of well-being.First, you can fuel the mind with Cognizin, a premium, clinically tested form of citicoline, a vital nutrient naturally found in the body. It plays a crucial role in a variety of brain functions — specifically focus, memory and attention* — by preserving cell membranes and aiding in the communication between cells. Cognizin offers a trusted solution for those looking for comprehensive cognitive support to tackle the year with mental clarity when taken daily. Products like Bestvite Ultra Strength Vegetarian Capsules, containing 500mg of Cognizin, ensure consumers receive the recommended dosage for optimal results.Second, while we can’t stop aging, we can support healthy aging with Setria Glutathione, often called the "master antioxidant.” This powerful tripeptide is crucial for detoxification, longevity, and cellular integrity—it’s your body’s ultimate defense and essential for optimal health. Products such as BrainMD Glutathione allow individuals to supplement this vital antioxidant, fight oxidative stress, preserve cellular health, and help consumers feel their best in the year ahead.Third, immune system support is crucial for good health. IMMUSE delivers comprehensive immune support without overstimulating the immune system. As a patented strain of Lactococcus lactis Plasma (LC-Plasma), IMMUSE activates multiple immune cell types for well-rounded defense. Backed by 30 published studies, this powerful immune activator helps get and keep your immune system ready for year-round health when taken regularly.* Well Traveled immunity drink mix, with IMMUSE is a convenient way to help build resilience daily!Ingredient IntelligenceTo further support healthy habits, and with decades of nutrition and ingredient science expertise, Karen E. Todd, RD, CSCS, EP-C, CISSN, provides practical advice to empower consumers in their wellness journeys. “A balanced diet filled with whole, nutrient-dense foods is essential for good health. Yet, for many, the idea of a ‘perfect diet’ remains more of an aspiration than a reality, said Todd, who serves as Vice President of Global Marketing at Kyowa Hakko U.S.A., Inc. “Dietary supplements with branded ingredients such as Cognizin, Setria, and IMMUSE can be invaluable in bridging nutritional gaps and supporting overall well-being, particularly when factors like lifestyle, life stage, or personal preferences make it difficult to obtain optimal nutrition from food alone.”Cognizin Citicoline: Manufactured by Kyowa Hakko Bio Co., Ltd., Cognizin Citicoline is a clinically studied and branded form of Citicoline, a natural substance made endogenously in the body and especially vital to brain health. Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin has been clinically studied to support mental energy, focus, attention, and recall. Cognizin is manufactured through a fermentation process to yield high quality and high purity. It is also highly stable, GRAS, ultra-pure, and allergen-free. Numerous products feature Cognizin to support brain health.Setria Glutathione: Also manufactured by Kyowa Hakko Bio Co., Ltd., Setria Glutathione is a clinically studied and patented form of glutathione that, when taken orally, has been shown to replenish the body's reserves, which may be depleted as a result of poor lifestyle choices, stress or natural aging. Called the "master antioxidant," glutathione helps protect cells in the body from the damaging effects of oxidative stress and toxins. Setria Glutathione is manufactured through a patented fermentation process to yield high purity and high quality, is non-GMO, vegetarian and allergen-free.IMMUSE: As a clinically researched immune activator* supported by 30 published studies, including 15 human trials, IMMUSE is a postbiotic that delivers a new, breakthrough approach to broad-range immune support*.  It proactively supports the immune system through a novel method of action that activates pDC (plasmacytoid dendritic cells)*. The pDC, a rare type of immune cell, functions as a key leader of the immune system and has been shown to activate pivotal cells such as NK, Killer-T, Helper-T, and B cells, for a more comprehensive approach to immune support*. Its unique mechanism of action, discovered by Kyowa Hakko’s parent company Kirin Holdings Co., Ltd., is opening doors for discovering postbiotics concerning immune health.With the New Year underway and millions from coast to coast resolving to improve their health and wellness in 2025, it's the perfect time to adopt groundbreaking science-backed, clinically-proven and daily routine-friendly solutions like these that can enhance lives in a variety of ways: From improving cognitive function to bolstering the immune system and promoting healthy aging and longevity across generations … at any adult age. Advanced scientific breakthroughs bridging nutrition and science are helping health-conscious individuals better achieve wellness goals like these, improving outcomes for people from all walks of life.~~~***Some or all of the accommodations(s), experience(s), item(s) and/or service(s) detailed above may have been provided or arranged at no cost to accommodate if this is review editorial, but all opinions expressed are entirely those of Merilee Kern and have not been influenced in any way.***

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease