This season, Rocco Forte Hotels invites travelers to experience the magic of the holidays via a thoughtfully curated series of story-driven brand collaborations across its European portfolio. Each partnership reflects a shared commitment to craftsmanship, culture, and creativity, transforming the Rocco Forte family's beloved hotels into immersive seasonal destinations that exude sense-of-place and tradition.
From Florence and Rome to London and Palermo, the celebrations unfold through collaborations with iconic cultural institutions, heritage brands, and contemporary artists, offering guests a delightful festive season.
Hotel de la Ville, Rome
High above the Spanish Steps, Hotel de la Ville embraces Rome’s cinematic soul through a seasonal collaboration with Cinecittà Studios, the historic heart of Italian and international film. The project, titled Rome, the Eternal Set, transforms the hotel into a refined house of cinema, celebrating Rome as an everlasting film set.
Throughout the festive season, evocative installations spotlight Cinecittà’s extraordinary artisanship, paying homage to the scenes and stories that have made Rome-based cinema iconic. Conceived exclusively for Rocco Forte Hotels, the collaboration blends elegance with creative vision, immersing guests in a world where hospitality and film history converge.
Hotel Savoy, Florence
At Hotel Savoy, the holidays arrive wrapped in history and artistry through a partnership with Florentine stationery house Pineider. Titled Wrapped in Time, the collaboration celebrates craftsmanship and the beauty of slow travel, inviting guests to rediscover time as a precious gift.
Inspired by the art of calligraphy, the hotel’s festive décor centers on a striking lobby tree adorned with wax-sealed envelopes in gold, silver, and red, featuring Pineider’s iconic stamps. The installation reflects the stationery brand’s devotion to detail while echoing the warm, enveloping atmosphere that defines Hotel Savoy. Together, the two Florentine institutions offer a poetic tribute to tradition, handwriting, and meaningful connection.
Brown’s Hotel, London
London’s first and most storied five-star hotel marks Christmas with a partnership that feels quintessentially British. This season, Brown’s Hotel teams up with English Heritage, underscoring the idea that true luxury today is rooted in connection: to place, to story, and to one another.
Guests are invited into a festive world that blends the warmth of childhood traditions with memorable seasonal experiences, from horse-drawn carriage rides and lantern walks to private tours of Kenwood, ice skating beneath winter skies, and carols steeped in nostalgia. Set in the heart of Mayfair, Brown’s delivers a Christmas that feels timeless.
Villa Igiea, Palermo
Winter in Palermo brings its own quiet magic, and Villa Igiea celebrates the season through a collaboration with Italian fashion house Tagliatore. United by a shared dedication to craftsmanship, the partnership honors the Italian art of transforming a garment into an emotion of lasting memory.
The collaboration marries sartorial excellence with refined hospitality, emphasizing time, detail, and beauty in all its forms. Looking ahead, Tagliatore’s Spring/Summer 2026 campaign, shot exclusively at Villa Igiea, will capture a moment suspended in time, reflecting the heritage of Tagliatore's Lerario family and the dramatic beauty of the surrounding landscape.
Hotel de Russie, Rome
As Rome glows beneath Christmas lights, Hotel de Russie marks its 25th anniversary with a new artistic installation in its celebrated gardens. This season introduces Ballerina Sequence by Angelo Bonello, presented in Rome for the first time in a custom adaptation created in collaboration with Casta Diva Art & Show.
Featuring luminous figures and dancing silhouettes, the installation transforms the garden into a scenic winter landscape. The twelve illuminated ballerinas, created by the Turin-born artist, blend the elegance of ballet with contemporary light art, paying tribute to the many notable guests who have shaped Hotel de Russie’s enduring legacy of creativity and culture.
Whether through the quiet ritual of handwriting in Florence, the visual language of cinema in Rome, or the weight of history in London and Palermo, Rocco Forte Hotels approaches the season as an opportunity to tell enduring stories. The result is a holiday journey that invites guests to engage, observe, and carry something of each place with them when they depart.
Photos courtesy of Rocco Forte Hotels
