Getting your band's music and brand out there can be tough. At any point in your band's career it's your fans that get out your music to other potential fans. So any merchandise you can afford to have printed to sell can help promote your band. The best kind of band merchandise is a T-shirt because fans can wear them at any time and stir up public interest in your band with a mere T-shirt.
Assess Your T shirt printing Needs - Determining how many T-shirts you can reasonably afford on your band's budget is a necessity. In order to make money for your band, you have to spend some money. However, you shouldn't spend any more money than you can afford. Consider how many fans typically show up at one of your concerts and order enough T-shirts for a little more than that for each show you have scheduled. Also consider what your typical audience is and order a range of sizes based upon that.
Determine Your T-shirt Design - Your band's T-shirt design is one of the first things future fans will be exposed to about your band. So it's important that you choose a logo and font that you think accurately represents your music and band style. Fans will probably wear these T-shirts for years to your shows and in their everyday lives. Pick out a T-shirt design that isn't just representative of your style now, but will be representative for what you hope your music will sound like in the future. However, if all else fails, it doesn't hurt to pick a simple design with just the band's name on a plain background. You also can't go wrong with black when it comes to band T-shirts.
Promote Your New T-shirt Designs - Posting pictures of your new band T-shirts on your social networking accounts and website can stir up interest for them. Make sure that you set up a way for fans who don't make it to your concerts to order T-shirts. Be sure to set up a merchandise table in a high-traffic area at any concert venues your band plays. Remind your fans from the stage during your performance that you have T-shirts for sale and encourage them to buy them by reminding them they'll help you out financially.
Reorder T-shirts Before You Need Them - All it takes is one large concert to deplete your stockpile of band T-shirts. You don't want to miss out on earning your band more money to fun tour transportation and studio recording sessions. Always be prepared for that and order more shirts as soon as you foresee needing more soon.
Consider New T-shirt Designs - As your fan base grows, also think about ordering new T-shirt designs to give fans another T-shirt buying opportunity. Diehard fans will buy up multiple T-shirt designs and help fun your rise to the top!
