Search
Log-in

Inside The Makings Of A Luxury Eco-Bike

A bike is no longer just a device for kids and teenagers or a whim to use on vacations. As the world of bicycles moves more and more towards luxury and electric bikes, we sat down with Dr. Sandra Wolf, Managing Director at Riese & Müller GmbH, one of the world leaders in the luxury bike manufacturing industry.

Tell us a bit about the founders of Riese & Müller GmbH. What is their background?

Heiko (Müller) and Markus (Riese) are both mechanical engineers and studied together at the renowned Technical University Darmstadt in Germany. As bike addicts, they decided to develop an innovative folding bike (today’s cult classic, Birdy) and to found their own company, Riese & Müller GmbH. I have a PhD in business administration and used to work in the branding field. As a senior expert in brand consulting, I worked for international brand and design agencies such as Landor, as well as Frog Design, and eventually founded and managed my own brand agency based in Berlin.

How did Riese & Müller GmbH come to be? After all, you started it before eco-bikes were a thing.

Starting with an innovative folding bike, Riese & Müller GmbH was always keen to develop concepts that solve a mobility problem. 25 years later this is still an important part of our DNA. Over the years we have developed bikes with a highly functional and specific design approach. In 2012, we decided to focus on e-bikes because we anticipated that this would be a way to shape the mobility of the future and would appeal to riders of all ages.

Lavinia Lumezanu

With a passion for travel and fitness, as well as foreign languages and cultures, Lavinia has always been an adventurer. She loves discovering new places as often as possible, whether it's luxury resorts around the world or cozy little bungalows full of charm and local flair, eating in Michelin star restaurants or sampling the local street food. You can read more about her endeavors at https://lav...(Read More)

Around the web