Supermodel, actress, entrepreneur, podcast host, and author Molly Sims is also the founder and Chief Creative Officer of YSE Beauty skincare. She recently announced that YSE Beauty has now debuted in Sephora stores this summer.
Out of a desire for skincare that is simple, effective, and attainable, Sims unveiled YSE Beauty in 2023. Her one core belief was that women deserve to feel confident in their skin without the burden of endless product trials or complicated routines.
YSE Beauty (pronounced “wise”) is a clinically proven, dermatologist-tested skincare line designed for the modern, multi-hyphenate woman. “I created YSE because, as a busy woman juggling multiple roles, I knew firsthand how overwhelming skincare could be. I wanted to simplify the process—offering solutions that are not only effective but also effortlessly fit into real lives” said Sims. “I'm excited to expand beyond DTC and bring our high-performance products to Sephora, reaching even more women who deserve skincare that works as hard as they do."
Since its launch, YSE Beauty has won 14 prestigious beauty awards and garnered attention for its no-nonsense approach to skincare that balances efficacy with self-care. As the business grows, YSE continues to prioritize what matters most: providing women with skincare routines that are easy to follow, effective, and enjoyable.
This exciting debut in Sephora stores includes and assortment of Sims bestsellers, including:
'Your Favorite Ex™' Exfoliating Pads, Skin Glow SPF 30 Primer, Morning Cocktail Vitamin C Serum, Xtremely Rich™ Moisturizer.
“We are thrilled to partner with YSE Beauty as we continue to grow our skincare offerings to meet the evolving needs of our clients across all age groups,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. Led and founded by Molly Sims, YSE Beauty is committed to delivering skincare solutions that address common concerns for aging skin, while offering an elevated, self-care experience that enhances daily routines. We look forward to introducing this brand to our clients and know that their results-driven approach to skincare will be a valuable addition to our assortment.”
Those who go on TheSephora.com will discover an assortment of in-store items, along with a wider range of YSE Beauty products, including: Take It Off Gel-Oil Cleanser, Your Favorite Ex™ Deep-Down Exfoliating Gel, Last Call Retinol Serum, The Problem Solver Brightening Treatment, The Overachiever Brightening Eye Masks, Like A Gloss Hydrating Lip Mask, Like a Glossy Hydrating Lip Tints and a Golden Sculpt Face Roller.
All individual products are priced under $100, with the wider assortment ranging from the Like A Gloss Hydrating Lip Mask at $18 to the Xtremely Rich™ Moisturizer at $88.
Committed to never using harsh formulas, YSE Beauty prioritizes healthy, glowing skin through gentle yet powerful ingredients. To shop YSE Beauty online or find a Sephora store near you, visit: sephora.com.
