Imagine entering an online casino where every icon, animation and reward feels like a high-end boutique — sleek, refined and tailored. That’s exactly the vision behind Soft2Bet, and why under the leadership of Uri Poliavich it is quickly becoming a benchmark for digital luxury.

Bringing Premium Brand Principles to Online Gaming

Luxury brands have long crafted “experiences” rather than just products. In the same way, Soft2Bet brings together aesthetics, personalisation and advanced tech into a unified offering. Their flagship gamification engine — MEGA — delivers measurable impact: a 65% increase in Net Gaming Revenue (NGR) and a 45% rise in Average Revenue Per User (ARPU) for operators.
Here are three core attributes that set their premium approach apart:

• High-end design & UX – Soft2Bet prepares a new MEGA-powered brand for its New Jersey debut, aiming to elevate UX and player engagement.
• Personalisation & gamification – MEGA tailors rewards, missions and loyalty mechanics by region, user habits and gameplay behaviour.
• Regulation & trust – Operating under 19 licences across 11 jurisdictions, Soft2Bet blends premium feel with compliance and safe-play safeguards.

Soft2Bet UX Design and Gamification

UX and interface beauty

Soft2Bet’s design philosophy reflects premium fashion or luxury auto brands — minimalist, intuitive, with every micro-interaction crafted for delight. The recent launch of “Swiper” in Romania illustrates this shift: a casino platform built around swipe-driven mechanics familiar from social apps, aimed at mobile-first users.
From the user’s perspective, it means fast navigation, visually-rich layers and an experience that feels custom-built rather than generic. In 2025, Soft2Bet also reported that migrating its infrastructure to AWS reduced compute costs by 55% and doubled deployment speed, supporting faster feature rollouts and smoother user experience.

Gamification done right

Gamification often means badges and spin wheels. Soft2Bet takes it further with MEGA — a full “experience layer” that integrates into casino and sportsbook products. Some metrics:

• 4× increase in player screen time
• 50% jump in deposit amount
• 45% lift in ARPU
  These numbers reflect a shift from transactional play to engaged play. For operators, it means longer sessions, deeper loyalty, less dependence on bonus-heavy tactics.

Personalisation meets localisation

Luxury brands often tailor not just appearance but entire selection based on region and audience. Soft2Bet mirrors that: from front-end customisation to full game portfolios and local payment methods (70+ globally) and 20+ supported languages. The company even uses localised missions and content in MEGA to ensure cultural fit.

Practical Insights for Operators and Users

For operators looking to deliver a “luxury digital casino” feel: They can also draw inspiration from how Soft2Bet aligns product design with cultural context, ensuring that each market version resonates with local aesthetics and player expectations.

1. Adopt flexible UX frameworks – a premium interface must adapt rather than be static.
2. Layer gamification across the journey – from first login to loyalty tier, keep progression visible and relevant.
3. Regulatory compliance as a feature – soft signals of trust (licences, safe-play tools) support premium positioning.
   From a player’s angle: look for platforms where design quality is high, menus and rewards feel tailored, and the experience respects you (not just tries to extract money).

Digital Luxury Redefined

Soft2Bet is not simply expanding iGaming. It is recasting it in terms borrowed from premium experiences—style, substance and sustainability. The goal shifts from “play more” to “play better, enjoy more, stay longer”. For players that means higher-quality interaction. For operators it means deeper lifetime value. And for the industry, it sets a reference point for what digital luxury in entertainment can look like.