Gucci Recreates The Myth of Orpheus and Eurydice for a Fashionable Audience

Since Alessandro Michele took over as creative director at Gucci, the Italian house has been one of the most on-trend and covetable labels in fashion. This is, in part, due to his quirky aesthetic and eccentric designs, but he’s also been building the brand’s visual storytelling with a series of shoppable videos, a highly curated social media campaign and some of the most Instagramable shows in the industry. This week, 23 Stories, Condé Nast's in-house branded content studio, in partnership with Gucci, released its first major fashion project: a four part film series entitled The Myth of Orpheus and Eurydice.

Directed by Gia Coppola, the film features Lou Doillon, Marcel Castenmiller, Laura Love and a number of other Gucci favorites in the pre-fall collection. With an original score by Devonté Hynes and styling by costume designer Arianne Phillips, the project feels less like an advertising campaign and more like a beautifully done artistic composition—but make no mistake, the Gucci collection is still the star of the show.  "This is the most creatively ambitious branded project we’ve embarked on to date,” Condé Nast CEO Bob Sauerberg said in a statement.

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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