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JustFab Partners with Ayesha Curry

New York Times best-selling author, chef, restaurateur, philanthropist, producer, and entrepreneur Ayesha Curry has released a footwear and apparel collection in partnership with membership shopping platform JustFab. The collection features runway-inspired fall styles selected by the fashion forward Curry for the everyday woman who craves high style with comfort. "Ayesha Curry embodies and epitomizes fabulousness,” said Petra Fukuda, CMO of JustFab. “Ayesha not only seems to effortlessly do it all, she does so in high-fashion style that is uniquely her own. As such, Ayesha is the perfect partner to help usher in the new era of JustFab and officially herald the return of fabulous fashion. Following so much time spent largely at home, we believe women are ready to step up and step out again; these are the perfect shoes to take you where you want to go this fall.”


Curry believes that after nearly two years of inward focus, JustFab customers are excited by a new opportunity to outwardly express themselves with fall fashion. When asked about her favorite styles from the collection, Curry noted, “The Maddie slip-on heeled sandal is one of my top picks. They go with any outfit and come in three beautiful pops of color that add the perfect accent to any outfit. I'm definitely going to be wearing these everywhere.” 

A key theme throughout the collection is versatility; many of the featured styles can be taken from day to night and worn for any occasion. Styles in the collection are meant to empower women to step up and step out. All styles feature the brand’s innovative JF Form Foam comfort technology, with twice the thickness of regular insole cushioning. 


“The Khloy slouch boot is the comfiest pair of boots you'll ever own,” said Curry. “These boots have cushioned arch support, so you can literally wear them all day long and you'll never want to take them off.”  

Of the Hazel mule style, Curry noted that “it's a must-have for everybody because it's chic enough to wear any time with anything. I love how comfortable it is!”“JustFab allows you to stay on-trend without breaking the bank. You can get high-quality shoes without the high-quality price tag,” added Curry. “The VIP Membership allows you to stay on top of the trends and hone in on your personal sense of style.” 


Ayesha Curry is a two-time New York Times best-selling author, chef, restaurateur, philanthropist, producer, and entrepreneur. Curry recently released the fourth print issue of her lifestyle magazine, ‘Sweet July’, in partnership with the Meredith Corporation. Last year, Curry opened her first retail storefront by the same name which features a beautiful community space and products from Sweet July and other Black female owned businesses. Curry’s non-profit EAT. LEARN. PLAY., co-founded with her husband Stephen Curry, works to end childhood hunger, ensure access to quality education, and enables healthy, active lifestyles for children and young adults. Last year, Curry announced a first-look deal with eOne Entertainment and her production company, Sweet July Productions. Up next, she and Steph will host HBOMAX’s new game show, ‘About Last Night’ and will soon begin production on the second season ‘Fempire with Ayesha Curry,’ produced by Ellen Degeneres. 

JustFab is a membership shopping platform bringing together stylish women the world over. Offering hundreds of shoes, clothes, and accessories with a focus on trends, inclusive sizing and exceptional value, JustFab inspires its VIP members to make their personal fashion vision a reality. Based and designed in Los Angeles, the brand has a growing global community of more than 2.1 million VIPs and has sold more than 50 million pairs of shoes. JustFab is a member of the TechStyle Fashion Group family of fashion brands, which also includes Fabletics, Savage x Fenty, ShoeDazzle and FabKids.

Photos courtesy of JustFab

Fran Endicott Miller

Fran Endicott Miller is a luxury focused freelance feature writer for a variety of lifestyle publications and websites, editor-at-large for JustLuxe.com, and a California editor for luxury travel concierge service Essentialist. Prior to her journalism career she held positions in the fields of politics, television, and professional sports, and is proud to have established the Golden State Warriors...(Read More)

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