Photo Credit: Sam Taylor-Wood for CHANEL
When a woman buys a luxury perfume, more than likely, she is doing so in order to get noticed. Chanel No. 5 is a fragrance that has turned heads for over 90 years, using the most beautiful celebrity women in campaigns to demonstrate the bottle's attracting abilities. Now Andrea d’Avack, president of Chanel Fragrance & Beauty, is changing it up. What better way to show the aphrodisiac-like qualities of the scent than to show People Magazine's "Sexiest Man Alive" in 1995 and 2000, Brad Pitt, going weak at the knees when he gets a whiff?![](http://cdn.justluxe.com/articles/galleries/39310.jpg)
The commercial, set to release globally October 15, was directed by Joe Wright. Wright is a Chanel commercial veteran and director of the upcoming film adaptation of Anna Karenina starring Kiera Knightly. WWD quotes that industry insiders estimate a whopping $10 million being spent on the U.S. campaign. And that isn't even including the seven million that is predicted was spent on Pitt’s indispensable services. Forbes listed Chanel No. 5 as one of the top five most popular fragrances sold in the U.S. though, so the price of the campaign is probably just spare change to the label.Photo Courtesy of Chanel
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D’Avack hopes to “make people think in a completely different way about No.5,” and what better way to do that than to include a fetching male celebrity’s infatuation with the woman's fragrance? The eau de parfum starts from around $80, but can you really put a price on smelling desirable to Brad Pitt? Photo Courtesy of Chanel
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