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Kendall Jenner Lands Major Beauty Campaign as the Newest Face of Estée Lauder

This weekend it was announced that Kendall Jenner will be the new face of Estée LauderEstée Lauder—a match made in, well certainly not heaven. It’s a game changing move that shows the company—which has been snapping up independent beauty brands over the last few months—is ready to break into a whole new market. And truth be told, it’s not a bad idea. It looks like Jenner is already bringing something new to the table as the brand has reportedly gained 50,000 followers on Instagram—since Saturday. Ah, the power of a Kardashian. The reality star turned model is the youngest face the brand has ever worked with, and even her campaign co-star supermodel Joan Smalls is seven years her senior.

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“How did you feel when you found out about [joining Estée Lauder]?” Smalls asked her in a brand interview. “I was so excited. I found out backstage in Paris and they told me I couldn’t say anything. So I saw the text and I was like, ‘Oh my God! I have to keep this to myself.’ When I got to my room I started freaking out,” Jenner gushed. “My mom was the only person I told. She was crying, but then she cries at everything.” And of course Jenner wasn’t the only one excited about the new campaign. "Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way," Jane Hertzmark Hudis, global brand president of Estée Lauder, said. "She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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