Cartier Debuts Short Film on the Luxury Brand's 165-Year History

The House of Cartier showcased its creative flair with the international online release last week of a short film: L'Odyssee de Cartier. The 3.5-minute film, which debuted on national TV March 4, depicts Cartier's 165-year history, presenting viewers with a tour of the luxury jeweler's diverse cultural influences.

The film, directed by Bruno Aveillan, tells the story of the ascent from a simple jeweler to European royalty to its modern-day status as a luxury brand. The film features many of Cartier's memorable designs, such as the Tutti Frutti-style and the jewelry of the Maharajas. Renowned orchestrator Pierre Adenot composed the film?s original music and recorded it at Abbey Road studios. The production was completed in three months with a 60-man film crew.

"The panther [that appears] in the film is the ultimate emblem of Cartier's jewelry expertise and a symbol of strength and freedom," said Emmanuel Perrin, president and CEO of Cartier North America. "Regal and charming, she is aware of the world around her and follows her instinct with a sharp emerald eye, ready to pounce and enjoy life to the fullest."

L'Odyssee de Cartier screened the very first time at a special premiere hosted by Cartier at The Metropolitan Museum of Art in New York, on February 29, 2012. The film also was presented in 15 cities worldwide, including Paris, Milan, Munich, Beijing, Seoul, Moscow, Dubai, and Rio de Janeiro. The short film can be viewed on Cartier's Facebook page or its company website. For more information visit's 165-Year History Via Short Film###llcontent=Cartier has shown their creativity through their "L'Odyssee de Cartier" 3.5-minute film that details the lengthy history. Having debuted on nation TV on March 4, the short film directed by Bruno Aveillan takes viewers on a tour of their many cultural influences and tells the story of the companies ascent to European royalty.

James Rothaar

James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and freelance writer and copywriter. He is the co-owner of Wild Owl Digital, a boutique mar...(Read More)

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