Tag Heuer & Google Unveil $1,500 Luxury Smartwatch Designed to Take on Apple Watch

Smartwatches hit the market long before Apple released their own version of the techy timekeeper, but it’s fair to say they are currently dominating the wearable industry. Of course, this leaves other tech brands and Swiss watchmakers scrambling to find something to compete—and they may have found it. During Baselworld Tag Heuer, Google and Intel announced they would be partnering together to create the first Swiss-made smartwatch. Today they released the new Tag Heuer Connected watch, a $1,500 Android Wear smartwatch that will attempt to take on the Apple Watch.

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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