Superdry Partners With Idris Elba to Create a New Adventure-Ready Collection

Arguably Britain’s most stylish man, Idris Elba has teamed up with British designers James Holder and Julian Dunkerton to collaborate on a menswear collection for the Japanese sportswear label Superdry. The long-rumored collection has finally dropped at premium Superdry stores starting with the London flagship. Inspired by Elba’s sophisticated and sporty swagger, the Idris Elba + Superdry Collection ramps up the label’s ready-to-wear line with 250 pieces.

“We’re three British lads who’ve worked hard to get to where we are,” said Elba, the Golden Globe-winning actor. “I’m passionate about what I do and always give 100 percent. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me. It’s a 24-hour collection. Clothing guys can look and feel great in from day to night.”

Vicki Arkoff

Based in Los Angeles, Vicki Arkoff is Contributor for JustLuxe, reporting on travel, entertainment, and luxury goods and experiences. She is Editor at Large for The Awesomer, Rides & Drives, Pursuitist and Technabob, and reports for Atlas Obscura, Connect, The Daily Meal, Day Spa Magazine, Lonely Planet, Prevue, WestJet Magazine, Where Guestbook, Where Traveler Magazine, Baltimore Sun, Bing News, ...(Read More)

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