Images Courtesy of Johnnie Walker
As far as blended whiskies go, it doesn't get much more prestigious than Johnnie Walker Blue Label. But, that doesn't mean that the label can't up its game even more.
After partnering with Porsche Design on a special edition of its premier whisky, Johnnie Walker
has now teamed up with British luxury goods brand, Alfred Dunhill
on a limited edition bottle that aims to make the Blue Label even more special.
Earmarked to help the iconic scotch label take a bigger stake in a growing global luxury market that's expected to reach $400 billion by 2017, the Johnnie Walker Blue Label Limited Edition Collection, designed by Alfred Dunhill is centered around a specially redesigned bottle available in two packages, the Traveller’s Trunk and the Giftpack.
The Limited Edition Giftpack marries the whisky's iconic blue color with Dunhill's signature “chassis” design and gunmetal finish with copper trim, drawing its inspiration from cartography in a special box.