The Hermès of Java: Bacha Coffee

Bacha Coffee, Hong Kong

Fans have been known to place Bacha Coffee on a pedestal equivalent to that of the most famous of leather good houses and for good reason. This iconic Moroccan brand was founded in 1910 at the Dar el Bacha, a hidden palace in the old city of Marrakech, Morocco. At one time frequented by luminaries such as President Franklin D. Roosevelt, UK Prime Minister Winston Churchill, filmmaker Charlie Chaplin, entertainer Josephine Baker and other cultural and political names of the day, Dar el Bacha offered a private escape—a secret oasis known for its style and beauty, but above all, for its delicious coffee. 

Dar el Bacha, Marrakech, Morocco

This vibrantly tiled flagship location still exists today, and the Dar el Bacha vibe can now also be enjoyed in 22 boutiques across ten countries in places such as Singapore, UAE, Qatar, Kuwait, Hong Kong, Indonesia and soon, the Champs-Élysées in Paris. Bacha Coffees are also distributed in luxury hotels, restaurants, and airlines worldwide. And fans can also enjoy Dar el Bacha coffees at home; Bacha Coffee encourages customers to indulge their senses by making the perfect, “slow” coffee at home or on the go from its collection of more than 200 meticulously sourced single-origin, fine blended, fine flavored, and naturally CO2 decaffeinated 100% Arabica coffees. 

Bacha Coffee, Ritz Paris

Bacha Coffee is sourced from 35 of the most consistent and renowned coffee producing countries around the globe, including Africa, the Arabian Peninsula, Central and South America, the Caribbean, Asia, and beyond. By sourcing coffee beans from these diverse origins, Bacha Coffee celebrates the unique terroir and flavor characteristics of each region, offering customers authentic taste. Bacha Coffee masters are expertly trained in working with farmers to gather the best and freshest beans and then process them according to age-old traditional methods. Each variety requires a different degree of roasting to bring out its unique taste profile, and Bacha Coffee masters hand-roast each harvest individually before gently air cooling them for the best taste and preservation. 

The coffees available on mirror the extensive list offered in their original Marrakech boutique. Each invites coffee lovers to venture beyond the familiar to try harvests from unique farms and provenance. Bacha Coffee’s retail selection includes loose beans as well as packaged coffees and single serve coffee bags. Loose beans can be purchased by weight and ground to the specifications of each customer, from seven different grind sizes. And the packaging? Colorful, elegant, and a fit for any gift-giving occasion. Similar to, say, a Birkin.

The Bacha Coffee online boutique ships internationally to more than 40 countries. Discover the world of Bacha Coffee and the full range of products at 

Photos courtesy of Bacha Coffee

Fran Endicott Miller

Fran Endicott Miller is a luxury focused freelance feature and travel writer for a variety of lifestyle publications and websites, editor-at-large for, senior contributor to Napa Valley Life Magazine, and a California editor for luxury travel concierge service Essentialist, specializing in the Napa Valley. Prior to her journalism career she held positions in the fields of politics, te...(Read More)

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