It’s no secret that we love Boll & Branch. As the first bedding company in the US to be Fair Trade USA certified, the luxury linen brand works directly with fair trade farmers and factory workers in India, doing all they can to promote transparency within the industry. In their case, luxury doesn’t refer to the price, it points at the quality of not just the materials, but of the entire creation process. With a full line of 100 percent organic cotton sheets, pillowcases, blankets and duvets, Boll & Branch has now added an “ultra-premium bath towel line with a mission to both commercially and socially disrupt the market” to their repertoire.