JennAir: Bound by Nothing Wins Award; Recognized for Challenging Traditional Luxury in the Kitchen

In case you missed it, luxury appliance brand JennAir has been rebranding. Last year, the luxury arm of Whirlpool announced an entirely new segment that was designed to question just exactly how luxury in a kitchen is “supposed to look.” The marketing campaign to mix things up was collectively known as Bound by Nothing and featured a new digital platform, a wealth of edgy images, provocative video and even a mysterious invitation for elite individuals to RSVP for access to statement-making industry exclusive models of which there is a highly limited run.

Breaking away from stainless steel designs we see so commonly now, RISE and NOIR are positioned to appeal to a customer that prefers a grittier or more striking version of luxury. RISE is industrial feeling with heavy duty grates and burners. It looks like it means business. The sleeker NOIR includes design elements previously unseen, like risqué leather panels.

Brandon Nibarger

An award-winning and industry-recognized expert in luxury kitchen, bath and outdoor living, Brandon Nibarger has been in the luxury home appliance and plumbing industry for 15 years. You can currently find him at Pirch in Costa Mesa, California working with interior designers, custom home builders and homeowners to create amazing kitchens, spa-like bathrooms and the coolest outdoor spaces. A uniqu...(Read More)

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