Miami has always been a city of outsized ambition—where architectural statements compete with personal brands, and where real estate development is as much a cultural performance as it is an economic engine. It’s a market driven not only by location and luxury, but by vision: who has it, who can sell it, and who can shape what comes next. In this ecosystem, the most influential players are no longer just builders or brokers—they are curators of lifestyle, image, and capital alignment. Today, few figures are bridging this gap as seamlessly as Stephanie Shojaee. As President of Shoma Group (alongside her husband Masoud Shojaee, CEO and Founder), one of South Florida’s most respected real estate development firms, Shojaee is not simply navigating the high-stakes terrain of Miami’s property market—she’s helping shape it.
Elegant, strategic, and culturally fluent, Shojaee has emerged as a modern face of luxury real estate—unafraid to command attention, yet deeply grounded in operational precision. Her growing public profile, which now includes a full-time role on The Real Housewives of Miami, may be drawing new eyes to her work. But for the investors, buyers, and industry insiders already paying attention, Shojaee’s reputation is built on substance: master-planned communities, record-setting sales, and a forward-thinking approach to where and how people want to live.
A Portfolio That Reflects the City’s Future
At the core of Shojaee’s leadership is a clear thesis: luxury should feel both elevated and intuitive, aspirational and rooted in livability. Under her guidance, Shoma Group has doubled down on developments that blend high-end design with location-specific strategy—delivering not only returns but longevity.
The firm’s recent near $100 million sale of Shoma Village, a multifamily rental community in Hialeah, reflects that ethos perfectly. While the neighborhood had long been dismissed by high-end investors, Shojaee saw potential in its growth trajectory. She helped position the project as a lifestyle destination with retail integration, top-tier amenities, and an emphasis on design—ushering in a new era for an underdeveloped quadrant of the Miami metro area.
Now, Shojaee’s focus is on Shoma Bay, a 24-story luxury condominium project rising in North Bay Village. It’s the first of its scale in the waterfront enclave and is being touted as one of the most anticipated residential launches in the city. With groundbreaking set for this month and over 50% of the units already sold, the project signals a shift in where high-net-worth individuals are looking to invest—and live.
Shoma Bay’s appeal lies in the details: unobstructed bay views, expansive terraces, private wellness amenities, and curated ground-floor retail anchored by Publix. But it’s also about timing. Shojaee has long emphasized the importance of entering neighborhoods early—and shaping their growth, not following it. For buyers seeking real estate that offers both luxury and equity potential, Shoma Bay represents exactly that.
Luxury as Brand, Business, and Personal Signature
Shojaee’s influence doesn’t stop at land acquisition and renderings. With a background in marketing and a designer’s eye, she is as involved in visual storytelling and brand identity as she is in sales velocity or unit mix. Her approach reflects a modern form of leadership—one where consumer psychology, visual culture, and strategic execution are fully integrated.
Her aesthetic presence is equally strategic. Frequently front-row at Hermès, Chanel, and Schiaparelli, Shojaee maintains a fashion-forward public image that resonates with luxury audiences globally. On platforms like Instagram and TikTok, where she commands hundreds of thousands of followers, she curates a narrative of executive presence fused with aspirational living—offering a rare example of a woman whose personal brand authentically reflects her professional scale.
The Power of Visibility
Shojaee’s move into reality television via The Real Housewives of Miami has expanded her reach to new audiences—but it’s also reframed what it means to be a woman in business today. Rather than dilute her authority, the show has become an extension of it: a platform through which she demonstrates that leadership and lifestyle can coexist. She’s not stepping back from her executive role; she’s expanding how it’s understood.
In a world where high-net-worth individuals increasingly want alignment between their investments and their values, Shojaee’s visibility offers both transparency and trust. When she speaks to design, lifestyle, or long-term growth, it’s not from theory—it’s from experience, execution, and results.
What Comes Next
With Shoma Bay now breaking ground and future development zones already in the pipeline, Stephanie Shojaee’s next chapter is unfolding with momentum. But her focus remains precise. “Everything we do is about elevating how people live,” she’s said in interviews. “Luxury is not just a product—it’s a point of view.”
For investors, luxury buyers, and cultural tastemakers, Stephanie Shojaee is a name to know—not just as a face on screen or a presence on paper, but as a force behind the projects shaping Miami’s next decade.
