Get An Inside Look At Bang & Olufsen's Design Process

Video & Photo Credit: Bang & Olufsen

Danish brand Bang & Olufsen have been creating design-focused audio and multi-media products for nearly a century. Though they make everything from TVs to portable speakers, there is no doubt that there is significant thought that goes into every piece put forward. In this video, the brand's Vice President of Brand, Design & Marketing, Marie Kristine Schmidt, explains that, "every product we create and design serves a distinct purpose. We always select that material that is really optimal for what the product needs to do." The brand has been known particularly for their use of aluminum and wood, allowing for designs to be both beautiful and light. Getting a closer look at how exactly these products are made and how materials are selected gives viewers insight on what it really takes to produce luxury items. Bang & Olufsen continue to push the envelope of what designing a great piece means to them, and we can't wait to see what they come up with next.  

Kat Ward

Kat Ward is the Assistant Editor at JustLuxe. She gets to call sunny San Diego home, but has lived in 4 other countries and most recently returned from a stint in the United Kingdom. When she isn't working or traveling, Kat can be found practicing yoga, enjoying a glass of Cabernet, or playing ukulele to one of her dogs. ...(Read More)

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