Audi Pulls Ahead in "Fifty Shades of Grey"

Product placement is nothing new in literature, film, and television, and when it's done well it can influence the way the public views the product. The world of luxury cars has become one of the more successful types of entertainment branding because after all, the action star has to drive something in the latest blockbuster so why not have it be a Jaguar? Sometimes the branding is done so well that the company is forever linked to whatever artistic venue it's used in (think Aston Martin and James Bond). Now with the incredible popularity of the erotic novel "Fifty Shades of Grey" by E.L. James, Audi is definitely seeing an influx of attention for their classic line of luxury autos but the interesting part is that Audi had nothing to do with James' full support.

While there are other cars mentioned in the "Fifty Shades" trilogy (a Volkswagen Beetle, 2006 Camaro, and a Mercedes, for example), they couldn't hold a candle to the stature of Audi, who were center stage in the books that have become some of the fastest selling in history. According to Advertising Age, Audi didn't pay James a cent for her portrayal of their cars (all of which sexual deviant Christian Grey either owns or gifts to his submissive counterpart Anastasia), they didn't even know she was writing them into the story. Since the book actually began as a "Twilight" fan fiction story online, it makes sense that Audi didn't know the tie-in, or story, even existed.

Mila Pantovich

An avid traveler, Mila Pantovich splits her time between San Diego, CA and Banff, AB Canada. She has been working with JustLuxe as a writer and editor since 2012 and has been featured in several publications, including Huffington Post. Additionally, she works in content design at Intuit. Follow her travels on Instagram: @MilaPantovich ...(Read More)

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