Lamborghini's First SUV Supercar Urus is Prepping For 2017 Release

Having already celebrated its 50th anniversary at full throttle, Lamborghini is now preparing to launch its first SUV supercar in 2017 — the Lamborghini Urus. Though the Urus isn't the brand’s first SUV, as reported by the AutoGuide, it will be the first one since the the company produced the LM002 model  in the 1990s — which was discontinued in 2003 when it was unable to penetrate the European military market for SUV-type vehicles.

James Rothaar

James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and freelance writer and copywriter. He is the co-owner of Wild Owl Digital, a boutique mar...(Read More)

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