Acura Debuts Precision EV Concept Car


Acura recently debuted its new Precision EV Concept at the Monterey Car Week.

The new design will be available in an all-electric SUV in 2024. The new Precision EV Concept features a Double Apex Blue matte finish exterior, electrified power train under a newly designed Diamond Pentagon grille and new Particle Glitch lighting on the rear and front seamless facias, as well as the spokes on the 23-inch wheels.

“The Acura Precision EV Concept is a design study that will shape the direction of future Acura products in the electrified era including our first all-electric SUV in 2024,” said Emile Korkor, assistant vice president of Acura National Sales. “We are committed to delivering Precision Crafted Performance in every facet of the Acura client experience which includes a powerful and very exciting direction for the next generation of electrified Acura models.”


The interior is inspired by the cockpit of a Formula 1 racecar with high-performance driver sightlines, a two-grip yoke style steering wheel, a low-slung driving position and a choice of Instinctive Drive or Spiritual Lounge modes.

The Instinctive Drive mode highlights a racing-style digital instrumentation and red ambient and pipe lighting while the relaxing Spiritual Lounge mode retracts the steering wheel and provides soothing scents and underwater animated projection for relaxation.

The cabin is crafted with sustainable, environmentally-responsible materials including marbled recycled plastic trim and 100% biomass leather. All the aluminum used, as well as the dimensional green cast acrylic that forms the steering wheel secondary controls, were made from recycled materials. Milled FSC certified wood, harvested from responsibly managed forests that provide environmental, social and economic benefits, adds warmth and a connection to nature.


“As the definition of premium and performance evolves to include the application of sustainable materials, we are looking at new and innovative material technologies to inspire our customers while both reducing our carbon footprint and enabling the Acura brand to reshape the perception of quality,” said Gypsy Modina, principal designer: color, materials and finish.

Acura’s third design concept since 2016, the Acura Precision EV Concept also previews the next generation of Acura HMI with an intuitive and easy to use wide, curved transparent display and haptic touch response.

“The Acura Precision EV Concept gives a sneak peek of our future Dual Experience interior design philosophy,” said Simon Yu, senior interior designer. “We want to provide exhilarating performance driving control with a sophisticated and invigorating lounge environment that immerses the driver’s senses.”

Shaena Engle

Shaena Engle is the lifestyle, food and travel editor for Perception Magazine and also writes for the Los Angeles Times, Pasadena Magazine, M Magazine, Los Angeles Times Las Vegas Magazine, The Daily Meal, AOL, WeHo Times and other outlets. She has authored The Best Places to Kiss in Southern California, The Cheap Bastard's Guide to Las Vegas and other outlets. She writes about travel, food, welln...(Read More)

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