People/Planet/Profit: The Impassioned Identities of Petter Stordalen

Petter Stordalen is not a name that many Americans know well, except in hotel and hospitality circles. But in Scandinavia, especially in Norway, his name is almost a household word. He has taken the renowned Norwegian hard work ethic to astonishing heights. In 15 years, starting with two hotels and 350 employees, Stordalen has built the largest hotel company in Scandinavia. Now, Nordic Choice Hotels has 12,000 employees, five hotel chains, a collection of independent hotels and resorts, nine unique properties, fourteen brands, 170 hotels and a yearly turnover of $1.2 billion USD. Nordic Choice invests heavily in its corporate and social responsibility programs founded on the triple bottom line philosophy—people, planet, profit—with its vision for a more sustainable capitalism for the immediate future.

Stordalen is also passionate about the environment and is a strong supporter of sustainability. Through The Stordalen Foundation, he and his wife, Dr. Gunhild Stordalen, are renowned supporters of charitable organizations that focus on environment/climate change and scientific research programs. He was named Entrepreneur of the Year in 2010 by Ernst & Young.

Susan Kime

Susan Kime's career combines publishing, journalism and editing. She was the Destination Club/Fractional Update Editor for Elite Traveler, and senior club news correspondent for The Robb Report's Vacation Homes. Her work has been published in Stratos, Luxury Living, European CEO, The London Telegraph, Caviar Affair, ARDA Developments, and Luxist/AOL. She was the Editor-in-Chief of Travel Conno...(Read More)

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