ESSENCE 2013 has been one of the most anticipated things to do in New Orleans and the entire state of Louisiana, but planners are two steps and a whole year ahead of their audiences with brainstorming for the next event already set to take place. With Beyoncé, Maxwell, and too many names to list already guaranteeing this years success, it comes as no surprise that planners are starting a year early – they'd have to in order to top this line up!
A week before the 2013 Essence Music Festival, the team at Essence was already preparing for 2014 with brainstorming sessions and strategic planning. The team was booking talent, taking meetings with government officials in the event’s host city of New Orleans, and securing future partners and sponsors.
“It really is all about relationships,” says Joy Collins, Essence Communications’ general manager, who has overseen the planning and execution of the festival for the past five years.
The Essence Music Festival, taking place from July 4-7, will deliver its 19th installment this year. Featuring headlining performances by artists including Beyoncé, Maxwell, New Edition, Charlie Wilson, Brandy, Jill Scott, LL Cool J and Keyshia Cole, guests will also be treated to a series of high-profile speakers, parties and other vibrant happenings.