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Can Hotels Keep Up With Millennial Travel Expectations?

Millennials are a fascinating study of contrasts: creatures of habit and lovers of change; warriors for social consciousness and aficionados of self-promotion; innovators and philanthropists. Despite the group’s love of instant gratification and selfies, the discerning traveler subset is defining in-demand travel, seeking unique, life-enriching moments over flashy, superficial ones. Of course, this makes understanding them and what they ultimately want out of a travel experience a challenging feat.

“Worldwide, [millennials] are the largest living generation, composing 25 percent of the United States population and even larger percentages in Latin and Middle Eastern countries. Moreover, they actually make up 20 percent of all global tourists,” states The Herman Group, a management consultant firm. This generation of 18 to 34-year-olds has hoteliers scrambling to find a formula to keep them coming back. Yet, the irony of it all, is that our tastes are constantly evolving, updating by the day.

Nicolle Monico

Nicolle is an award-winning writer and Travel Editor using her expertise in the industry to write about luxury travel around the world. You can find her daily searching the web for the latest trends, best new hotels and most beautiful destinations to visit and share with her readers. She's been featured on The Huffington Post, Hard Assets, AMD Entertainment and Remy Martin. In 2014, she was vo...(Read More)

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