May. 23rd, 2012

Blue Cow Yoga Opens in the City to the Relief of Stressed Out Execs

Photo Courtesy of Blue Cow Yoga
Stressed out executives can breathe a sigh of relief as Blue Cow Yoga has opened its doors in the City of London. The stylish premises will house the financial district’s largest yoga and pilates center, whilst retaining the relaxed and intimate feel of a boutique hotel. 

Blue Cow Yoga will offer a fresh, accessible approach to yoga, successfully demystifying many of the confusing, and often conflicting, ideas about one of the world’s fastest growing activities. Blue Cow founders Mark Evans and Fran Gillibrand originally became friends through their mutual love of yoga, visiting a Goan retreat in India, where they were inspired to start their own project. 

The dynamic entrepreneurs recognized a gap in the market which would appeal to the growing yoga market of stressed out, busy, but discerning professionals. With this in mind, they developed a more New York-style concept similar to a contemporary gym which could tailor exercise to fit the confines of their clients’ lifestyles. The Blue Cow studios have been designed by award-winning brand experience company, Household.

Adam Shilton, senior designer, said, “With stress at work being the number one cause of sick days, we wanted the design of the environment to give the Blue Cow Yoga members a continuous feeling of relaxed informality from the moment they enter the studio, until the moment they leave. We’ve looked at the whole of the customer journey to ensure the experience is welcoming, unintimidating and people friendly.”

Blue Cow Yoga will also have two spa treatment rooms including therapies such as massages and McTimoney chiropractory, a precise, and gentle whole body approach to chiropractic care. Founder Frances Gillibrand sums up the Blue Cow experience: "I wanted the option of having a glass of wine after a class without being frowned upon. Blue Cow Yoga gives you that fresh approach. We’ve thought about the bits that work really well and made more of them and we’ve isolated the bits that aren’t so great. It’s about active benefits, not lifestyle sacrifices.” For details see
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Carol Driver
A journalist with more than 12 years' experience writing, subbing and editing at national and regional publications and websites in the UK. Luxury NEWS >