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In its ninth year, the pop-up has become a part of New York culture and an annual holiday tradition for locals. A nerd’s nirvana, it is wildly popular in geek circles, for those seeking the most sought-after electronics, games, gadgets, musical instruments, and other bleeding-edge gizmos. “Check It Out” is this year’s theme, as they seek to create a social-retail experience with the most interactivity to date, inviting guests to touch, test, and handle this year’s collection of products. Additionally, the stock will be available for purchase online, complete with plenty of photos, highly detailed product descriptions, and how-to videos.