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ABERCROMBIE FITCH

Good Samaritan Seeks to "Rebrand" Abercrombie & Fitch

May 15, 2013  |   Contributor: Nicolle Keogh

A YouTube video is going viral today that has eyebrows raised, in a good way. Greg Karber is an Average Joe who, like many people, has a problem with Abercrombie & Fitch CEO Mike Jeffries’ idea that certain demographics should not wear the Abercrombie label. Under Jeffries’ direction, aside from not offering women’s size large clothes, Abercrombie has rules for only hiring employees who meet a certain standard in terms of attractiveness. These practices and Jeffries’ idea that Abercrombie is only for the “cool kids” have been common knowledge among the public for some time, but Karber figured out a way to do something about it.... Read More

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