Kicking off for the sixteenth year running and possibly one of the most exciting things to see in Dubai, the Dubai Summer Surprises festival has once more arrived and with it will come a host of events to drive any visitor absolutely mad with the possibilities. The time is right and the season is here for all those headed for Dubai.

This Friday, all roads will lead to Dubai as the 16th edition of the Dubai Summer Surprises (DSS) kicks off with shopping bargains in participating malls and family-centred entertainment activities for the month-long festival.

Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), DSS is the first instalment of the three-month long 'Summer is Dubai’ campaign that also includes Ramadan in Dubai and Eid in Dubai.

DFRE has prepared a line-up of events for DSS including the June 20 re-opening of the Modhesh World, the largest edutainment indoor theme park in the region, Kids Fashion Week, mall shows, theatrical presentations, concerts, among others.

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