7 Social Media Tips To Become The Ultimate Travel-Fashion Blogger

Photo by Yatima Kanghae on Unsplash

In recent times, traveling and fashion have become almost synonymous with each other. Blogs like “Travel Fashion Girl”, “The Blonde Abroad” and “Travel Designery” have all amassed a number of followers, encouraging readers to get out and explore the world whilst, of course, collecting some beautiful fashion pieces along the way! One of the ways they do this is through utilizing their social media pages and creating their own site. It’s very easy to create a blog for free and start turning it into something totally unique.

If you’re looking to become a travel and fashion blogger, then you need to know exactly how to advertise your blog on social media and build a loyal following. In a way, you need to have the skills of an entrepreneur, with the ability to understand the market, follow the trends and create content that fits right into your niche. Keeping this in mind, here are seven social media tips that you should utilize in order to become

Bridge The Gap

Firstly, it is essential to bridge the gap between social media and your blog posts. Most blog readers find a particular blog through their social media feeds, meaning the relationship between the two is tight-knit and essential when it comes to creating something that will be popular. For this reason, you should integrate social media with your blog, including social media share buttons that provide an “in” through platforms like Facebook, Instagram, TikTok and Twitter.

Share Across Multiple Platforms

it is important to share your blog content through all of the popular social media platforms, rather than just a chosen few. This might seem a little counter-intuitive depending on your success on particular sites, but while you might have a small Twitter following compared to your Instagram following, it is still better to give your audience the option of where they follow you and remain updated. Even if you only have 5 followers on a single platform, every reader is important, so provide similar content across all your social media channels and ensure no-one is left out.

Understand The Best Times To Post

Social media isn’t about putting up a post at any old time and hoping for the best; there are specific, data-driven optimal times that you should be posting in. During the weekdays,for instance, the optimal times are 6AM to 10AM and 5PM to 6PM. These are the hours before the working day begins and after it ends – where more people are likely to flick through their social media feeds and engage with the content you are producing.

Do Your Research

When it comes to fashion, it’s also important to do your research and know how to spot new trends. Look up specific hashtags in the fashion market and see what bloggers are getting the most traction with their posts. Make sure to also utilize those hashtags yourself. Social media is often used to create a buzz and get people talking. If you can come up with popular trend-worthy hashtags, you are giving all your readers – and potential readers – a way to interact with your content and talk about what you are posting.

Take Inspiration But Never Imitate

It’s also important to remember not to copy those hashtags, but glean inspiration from them instead. The reason fashion-travel bloggers have been successful is because they have their own style. In other words, they have a USP that differs from their competitors. The reason you want to start your own travel-fashion blog is, presumably, because you have found ways to establish your own style and you are interested in sharing it. For this reason, never imitate others in the field and risk losing the interest of your readers.

Match Your Fashion With Your Location

Talking more about the content itself, it’s also a good idea to keep in mind your location. When out and about, you should not only know how to spot high quality clothes but match those clothes with where you are. For instance, if you are on a sunny beach in Florida, go for light colors that compliment the scenery and really stand out. Vice versa, if you are taking photographs on an urban street, wear an outfit that will pop against the backdrop and make you the center of attention. This will give you more of a chance to pop on social media, encouraging readers to take a closer look and navigate over towards your blog.

Create Long-Lasting Relationships

Lastly, being a successful blogger is always about creating relationships that last. Like a magazine subscription, your readers should be invested in you and the content that you are posting. For this reason, you should put in the effort to do the same and get to know as many of your readers as you can. This will mostly come through interactions on social media, formulating a community that people want to be in. The content is also important here. Try not to be too factual or educational, make sure it's always entertaining and you are talking to your readers as if you are sitting in front of them in a coffee shop. Things like this go a long way to building a rapport and forming a close community that is engaged in you as a person.


Becoming the ultimate travel-fashion blogger doesn’t have to be an uphill struggle. Of course, there’s plenty of competition, but if you follow these steps, put a strong emphasis on your own hub – your website – and voice, then people are going to listen and want to take part. Remember, fashion is all about making a statement. So make sure that – in everything you do – you are making a statement that will resonate.


Photo by Yatima Kanghae on Unsplash

JL Staff

The JustLuxe Team strives to bring our members and readers the very best in luxury news and conversations. We love to hear your opinions and suggestions, but most of all, we love to interact with you. ...(Read More)

Related Articles

Around the web