Since opening the doors of its first bakery on Portobello Road in 2004, The Hummingbird Bakery has been at the forefront of London’s love affair with authentic American-style baking. Renowned for its iconic red velvet cakes, luscious cupcakes, and indulgent desserts, the brand has become synonymous with joy, celebration and a sense of occasion. Each creation is lovingly handcrafted using time-honoured techniques and premium ingredients, ensuring that every bite feels both nostalgic and luxuriously modern.
This autumn, the bakery invites Londoners to revel in the spirit of the season with its 2025 Halloween Collection — a bewitching ensemble of limited-edition bakes that blend whimsy, artistry and a hint of gothic charm. Available from 1 September, the collection offers a delectable way to elevate your Halloween festivities with flair and finesse.
At the heart of the collection is the Bleeding Beauty Heart Cake (£40) — a wickedly theatrical creation featuring two layers of red velvet sponge, cloaked in the bakery’s signature cream cheese frosting and adorned with isomalt “glass shards” and crimson syrup. Both beautiful and macabre, it’s a centrepiece designed to mesmerise.
Those seeking a crowd-pleasing option will delight in the Halloween Cupcake Selection Box (£25) — a playful medley of chocolate, vanilla and red velvet cupcakes, each crowned with festive frosting and Halloween sprinkles. Available in Vegan and Gluten-Free variations, it’s an inclusive treat that ensures everyone can join in the fun.
The Halloween Bones Cupcake Box (£25), meanwhile, embraces the darker side of decadence. Six red velvet cupcakes are generously drizzled with blood-red candy melt and finished with delicate bone-shaped decorations — a deliciously gory indulgence for those who appreciate a little drama with their dessert.
For the ultimate showstopper, the Sprinklevania Cake (6” £55 / 8” £79) takes centre stage. This triple-layered chocolate sponge, enveloped in vivid orange frosting, is adorned with a hand-stencilled bat and a constellation of black and amber sprinkles. Both striking and sophisticated, it embodies The Hummingbird Bakery’s gift for turning cakes into art.
The Graveyard Red Velvet Cake (6” £55 / 8” £79) offers a more gothic sensibility. Three layers of plush red velvet sponge are lavishly frosted and topped with bone motifs and handcrafted white chocolate skulls — an edible homage to Halloween’s most elegant hauntings.
Finally, the Blinkening Cake (6” £55 / 8” £79) delivers a playful twist: layers of vanilla sponge swirled with green and violet frosting, finished with sugar paste eyeballs that add a mischievous wink to any Halloween table.
From eerie elegance to light-hearted whimsy, The Hummingbird Bakery’s Halloween Collection is a testament to the brand’s creativity and craftsmanship. Each bake is made fresh to order, ensuring not only visual delight but also exceptional flavour.
The full collection is available to order online at hummingbirdbakery.com, with delivery across London. Whether you’re hosting a candlelit soirée or simply treating yourself to something sinfully sweet, these ghoulishly glorious confections promise to enchant and delight — if you dare to indulge.
